Theo B.C. Poiesz and W. Fred van Raaij, Strategic Marketing and the Future of Consumer Behaviour Introducing the Virtual Guardian Angel. Cheltenham, Glos, UK: Edward Elgar Publishing Ltd, 2007, 240 pp. £53.96 (ISBN: 978-1-84376-772-4 [Hb])

Neena Sondhi

Global Business Review, 2010, vol. 11, issue 3, 465-466

Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:11:y:2010:i:3:p:465-466

DOI: 10.1177/097215091001100311

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