The Dilemma Facing Strategic Choice of Entry Mode

Zengyu Huang, Xia Han, Frank Roche and John Cassidy
Additional contact information
Zengyu Huang: Zengyu Huang is a Ph.D. candidate at University College Dublin, Ireland. E-mail: zengyu.huang@ucd.ie
Xia Han: Xia Han is a Ph.D. candidate at University College Dublin, Ireland. E-mail: xia.han@ucdconnect.ie
Frank Roche: Frank Roche is Deputy Principal of the UCD College Business and Law, Dublin, Ireland. E-mail: frank.roche@ucd.ie
John Cassidy: John Cassidy is Lecturer at UCD Quinn School of Business, University College Dublin, Ireland. E-mail: john.cassidy@ucd.ie

Global Business Review, 2011, vol. 12, issue 2, 181-192

Abstract: While a large body of research has dealt with firm’s choice of ownership mode when entering a foreign market, little attention has been paid to the ex-post performance after initial entry. This article combines the transactional cost economics, Dunning’s OLI paradigm as well as the institutional view as an integrative framework to examine the relationship of firm’s foreign market entry mode choice and performance outcomes. We suggest propositions for empirical study and also consider research implications in relation to these theoretical perspectives as an explanation for firm’s internationalization.

Keywords: Entry mode; performance; emerging markets (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:12:y:2011:i:2:p:181-192

DOI: 10.1177/097215091101200201

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