Indian Ecological Consumer Market Profile

Devinder Pal Singh
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Devinder Pal Singh: Management at Punjabi University Regional Centre, Phase-7, Mohali 160059, Punjab, India. E-mail: sidhudps@gmail.com

Global Business Review, 2011, vol. 12, issue 3, 447-457

Abstract: The consumers, today, are becoming increasingly conscious of environmental issues. This has a positive impact on their attitude towards the eco-friendly companies and products. However, the level of environmental consciousness in emerging economies like India is unknown. This study gives an insight into the environment consciousness among the Indian consumers, and profiles the Indian consumer market into four clusters employing a two-step cluster analysis. It characterizes these four clusters for the marketers so as to supplement the makers with valuable inputs so as to target the customers.

Keywords: Environmental consciousness; consumer behaviour; India; environment; ecological consumer (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:12:y:2011:i:3:p:447-457

DOI: 10.1177/097215091101200307

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