Sharad Sarin, Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation. New Delhi: Response Books (Business Books from SAGE), 2010, 272 pp., Rs375 (ISBN-13: 978-81-321 -0522-0[PB])

Vijay Vancheswar

Global Business Review, 2011, vol. 12, issue 3, 479-481

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:12:y:2011:i:3:p:479-481

DOI: 10.1177/097215091101200310

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