Gautam Mahajan, Total Customer Value Management: Transforming Business Thinking. New Delhi: Response Books (Business Books from SAGE), 2011, 326 pp., Rs 450 (ISBN: 978-81-321-0312-7 [PB])

Mohua Banerjee

Global Business Review, 2011, vol. 12, issue 3, 484-485

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:12:y:2011:i:3:p:484-485

DOI: 10.1177/097215091101200313

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