Impact of Store Personality Antecedents on Store Personality Dimensions: An Empirical Study of Department Retail Brands

Gopal Das, Kalyan Kumar Guin and Biplab Datta
Additional contact information
Gopal Das: Gopal Das, International Management Institute, Kolkata, India. E-mail: gd.iitkgp@gmail.com
Kalyan Kumar Guin: Kalyan Kumar Guin is Professor, Vinod Gupta School of Management, IIT, Kharagpur, India.
Biplab Datta: Biplab Datta is Associate Professor, Vinod Gupta School of Management, IIT, Kharagpur, India.

Global Business Review, 2013, vol. 14, issue 3, 471-486

Abstract: The objective of this study was to explore the impact of store personality antecedents on store personality dimensions. A mall-intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in Kolkata, a metropolitan city of India. Questionnaire was used to collect data from busy shopping malls or centres located in different places of Kolkata with systematic sampling. The impact of store personality antecedents on store personality dimensions was explored using stepwise regression analysis. Results revealed that different sets of store personality antecedent affect various department store personality dimensions differently. The impacts of all sets are positive and significant. Arguably, this article was the first to explore the link between store personality antecedents and store personality dimensions in Indian and department store personality contexts.

Keywords: Store personality; department retailing; store personality antecedents; India (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:14:y:2013:i:3:p:471-486

DOI: 10.1177/0972150913496865

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