Book Review: The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

Maleeha Gul
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Maleeha Gul: Research Scholar, Fellow Programme in Management, International Management Institute, B-10, Qutab Institutional Area, New Delhi, 110016. Email: maleeha.f12@imi.edu;, maaluvyai@gmail.com

Global Business Review, 2013, vol. 14, issue 4, 752-759

Abstract: Bill Lee, The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset . USA: Harvard Business Review Press, 2012, 222 pp., ₹ 995 (ISBN: 978-1-4221-7231-5 [HB])

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:14:y:2013:i:4:p:752-759

DOI: 10.1177/0972150913501594

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