Book Review: Rajat K. Baisya, Branding in a Competitive Market Place

Supriya M. Kalla
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Supriya M. Kalla: Assistant Professor of Marketing, International Management Institute. E-mail: supriya_kalla@imi.edu

Global Business Review, 2014, vol. 15, issue 1, 186-187

Abstract: Rajat K. Baisya, Branding in a Competitive Market Place . New Delhi: SAGE Publications India Pvt Ltd, 2013, 229 pp. ₹ 450 (ISBN: 978-81-321-1059-0 [PB])

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:15:y:2014:i:1:p:186-187

DOI: 10.1177/0972150913515607

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