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Ontological Stakeholder View: An Innovative Proposition

Jose-Luis Retolaza, Leire San-Jose () and Maite Ruiz-Roqueñi
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Jose-Luis Retolaza: Jose-Luis Retolaza is Director at AURKILAN Business Ethics Research Institute; Spain. Senior Researcher at Applied Business Economics Institute [IEAE. UPV/EHU]. E-mail: joseluis.retolaza@ehu.es
Maite Ruiz-Roqueñi: Maite Ruiz-Roqueñi is Associate Professor at University of the Basque Country [UPV/EHU], Bilbao-Spain. E-mail: maite.ruiz@ehu.es

Global Business Review, 2014, vol. 15, issue 1, 25-36

Abstract: This article describes a theoretical way of understanding business enterprise, for what it is used the stakeholder theory as a theory of the firm. Thus, the purpose of this article is to show an innovative perspective called ontological perspective of stakeholders that relies on a phenomenological model where the subjective perspective of agents is the key, from a purely monetarist model to an economic, social and emotional value creation model, and from a deductive model of stakeholder interests to an inductive model. The main contributions are: add a new perspective to the different classifications made of stakeholder theory, avoid monetarist reductionism under the concept of value in a way that the manager takes into account all interconnected interests of stakeholders, and finally prioritize interests map instead of roles map without accepting the assumption that the role involves joint and no conflicting interests.

Keywords: Innovation; stakeholder map; stakeholder approach; business ethics; stakeholder theory; management model; strategy (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:15:y:2014:i:1:p:25-36

DOI: 10.1177/0972150913515590

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