Strategic Management and Multinational Corporations: A Case Study of Bacardi Limited

Ufot B. Inamete
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Ufot B. Inamete: Ufot B. Inamete, Professor of Political Science, Florida A. and M. University, Post Office Box 5063, Tallahassee, Florida 32314. E-mail address: inamete@yahoo.com

Global Business Review, 2014, vol. 15, issue 2, 397-417

Abstract: The focus of this study is the examination of the factors that made Bacardi Limited to survive and become the successful multinational corporation today. The study uses the strategic management studies approach in this endeavour. Bacardi Limited is a corporation that has experienced a lot of challenges throughout its history. This study also analyzes the impacts of some of key strategic decisions and policies, innovations and actions of the company. Also, this study analyzes Bacardi Limited during the various eras of its history.

Keywords: Creativity and innovation management; multinational corporations; organizational culture; strategic management (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:15:y:2014:i:2:p:397-417

DOI: 10.1177/0972150914523601

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