Book Review: V. Kumar, Profitable Customer Engagement: Concept, Metrics and Strategies

Neena Sondhi
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Neena Sondhi: Professor, Marketing, International Management Institute, New Delhi. E-mail: neenasondhi@imi.edu

Global Business Review, 2014, vol. 15, issue 4_suppl, 126S-127S

Abstract: V. Kumar, Profitable Customer Engagement: Concept, Metrics and Strategies . New Delhi: SAGE Response Books (SAGE Publications India Pvt Ltd), 2013, 311 pp. ₹ 795 (ISBN: 978-81-321-1340-9 [HB])

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:15:y:2014:i:4_suppl:p:126s-127s

DOI: 10.1177/0972150914550132

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