Book Review: Arie Ruttenberg and Shlomo Maital, Cracking the Creativity Code: The Zoom in Zoom out Zoom in Framework for Creativity, Fun and Success

Soni Agrawal
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Soni Agrawal: Assistant Professor, International Management Institute, B-10, Qutab Institutional Area, New Delhi-110016, India, E-mail: soni@imi.edu

Global Business Review, 2016, vol. 17, issue 2, 485-487

Abstract: Arie Ruttenberg and Shlomo Maital, Cracking the Creativity Code: The Zoom in Zoom out Zoom in Framework for Creativity, Fun and Success . New Delhi: SAGE Publications India Private Limited, 2014, 157 pp. ₹ 425 (ISBN: 978-81-321-1986-5) (Paperback).

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:17:y:2016:i:2:p:485-487

DOI: 10.1177/0972150915626318

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