 An Empirical Study of Malaysian Consumers’ Channel-switching Intention: Using theory of Planned BehaviourAbdolrazagh Madahi and Inda Sukati Global Business Review, 2016, vol. 17, issue 3, 489-523 Abstract: The purpose of the current study is to examine the effect of behavioural attitude, subjective norm (SN) and perceived behavioural control (PBC) on channel-switching intention in regards to Internet and brick-and-mortar stores channels in Malaysia. Theory of planned behaviour (TPB) was used in this study. Partial least squares (PLS) based on the structural equation modelling (SEM) technique was used to analyze the data. The study was based on the simple random sampling, with the survey instrument administered to the Malaysian consumers from the regions of Klang Valley and Penang. A total of 497 completed surveys were obtained. The respondents had to meet the criteria of shopping online and/or brick-and-mortar store prior to participating in the survey. Findings have shown that the TPB was successful in predicting consumer channel-switching intention. In addition, based on the results, the main constructs including attitude and SN significantly and positively predicted consumers’ channel-switching intention in both channels. Perceived behavioural control was the only construct that did not predict intention. Keywords: Channel-switching intention; theory of planned behaviour; Internet; brick-and-mortar store; Malaysia (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:17:y:2016:i:3:p:489-523 Access Statistics for this article More articles in Global Business Review from International Management Institute |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.