The Mediating Role of Trust: Investigating the Relationships among Employer Brand Perception and Turnover Intentions

Vaneet Kashyap and Santosh Rangnekar

Global Business Review, 2016, vol. 17, issue 3_suppl, 64S-75S

Abstract: The research study investigated the interrelationships among employer brand perception (EBP), trust in leaders (TRT) and turnover intentions (TI). In this study, responses from 350 junior-, middle- and senior-level executives working in Indian organizations were collected. The findings of the study indicate that EBP and subordinate’s TRT were negatively associated with TI. Further, Baron and Kenny’s (1986) four-step regression technique was used to test the mediating effect of subordinate’s trust in their leaders in establishing the relationships between EBP and TI. The results indicate that the relationship between EBP and TI was not only direct but also indirectly mediated significantly by the subordinate’s trust in their leaders. In the current study, employer brand perception emerged as a significant predictor of employee’s TI. The implications for future research on employee’s TI, EBP and subordinate’s trust in their leaders are further discussed in light of the findings.

Keywords: Turnover intentions; employer brand perception; trust in leaders (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:17:y:2016:i:3_suppl:p:64s-75s

DOI: 10.1177/0972150916631083

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