Book Review: Atul Joshi, Winning a Billion Consumers: A Disruptive Approach for Success in India

Neelam Tandon
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Neelam Tandon: Associate Professor, Jagannath International Management School, Kalkaji, New Delhi, E-mail: neelamtandon2007@gmail.com

Global Business Review, 2016, vol. 17, issue 4, 999-1004

Abstract: Atul Joshi, Winning a Billion Consumers: A Disruptive Approach for Success in India . New Delhi: SAGE Publications India Pvt Ltd, 2016, 261 pp., ₹450 (ISBN: 978-93-515-0557-0)

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:17:y:2016:i:4:p:999-1004

DOI: 10.1177/0972150916645709

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