Performance of Indian Service Industries Due to IT Adoption

Ajay Kumar Behera, Narayan C. Nayak and Harish C. Das

Global Business Review, 2016, vol. 17, issue 5, 1073-1093

Abstract: This research develops principles for an evaluation criterion of the performance of a service firm. The aim of this article is to provide an analysis on the relationship between information technology (IT) adoption and its usage and firm performance (banking and software firm) in India. Firm performance was measured with the help of three important variables: efficiency, effectiveness and profitability. Each one of the above has been described with a set of pretested questionnaires. Banks in India in particular are geared for comprehensive banking solutions with extensive branch networks. The result from statistical analysis was validated with that achieved from artificial neural network (ANN) modelling.

Keywords: Information technology usage; firm performance; IT literacy level; financial performance; artificial neural network (ANN) modelling. (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:17:y:2016:i:5:p:1073-1093

DOI: 10.1177/0972150916656657

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