Book Review: Rajendra K. Srivastava and Gregory Metz Thomas, The Future of Branding

Rajashri Chatterjee
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Rajashri Chatterjee: Senior Research Officer, International Management Institute Kolkata & Research Scholar, Burdwan University. E-mails: ra.chatterjee@imi-k.edu.in; rbchatterjee@gmail.com

Global Business Review, 2016, vol. 17, issue 6, 1524-1527

Abstract: Rajendra K. Srivastava and Gregory Metz Thomas, The Future of Branding. New Delhi: SAGE Publications, 2016, 468 pp., ₹1,295 (ISBN: 978-93-515-0316-3) (HB)

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:17:y:2016:i:6:p:1524-1527

DOI: 10.1177/0972150916660448

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