Paradigm Shift from Attracting Footfalls for Retail Store to Getting Hits for E-stores: An Evaluation of Decision-making Attributes in E-tailing

V.V. Devi Prasad Kotni

Global Business Review, 2017, vol. 18, issue 5, 1215-1237

Abstract: With the advent of e-tailing, there is a paradigm shift in job of the retailers, where the main concentration is on getting more hits to their website (e-store) rather than attracting the footfalls of customers to their retail outlets. In this changing retail landscape, an attempt has been made to find out the new touch points that influence e-sales. The basic objective of the study is to identify and evaluate the attributes of decision-making of online customers. The attributes in pre-purchase stage, purchase process stage and post-purchase stage of online shopping are listed out separately from the previous studies.

Keywords: E-tailing; purchase decision; consumer decision-making process; online shopping; factor analysis (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:18:y:2017:i:5:p:1215-1237

DOI: 10.1177/0972150917710133

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