Book Reviews: S.V.R. Subba Rao, Game Plans for Post-GATT Era: Action Agenda of Indian Pharmaceutical Industry. Bangalore: Panther Publishers, 1999, 399 pp., Rs 540

Mukul P. Gupta
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Mukul P. Gupta: Advertising and Marketing International Management Institute New Delhi

Global Business Review, 2000, vol. 1, issue 1, 148-150

Date: 2000
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DOI: 10.1177/097215090000100117

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