 Information Sources and the Tourism Decision-making Process: An Examination of Generation X and Generation Y ConsumersTimothy H. Reisenwitz and Jie G. Fowler Global Business Review, 2019, vol. 20, issue 6, 1372-1392 Abstract: Abstract Generation Y (Gen Y) is becoming more important to marketers as its members continue to enter the workforce. Members of this generational cohort are essential to the tourism industry as they engage in planning vacations themselves. This study accesses the information search behaviour of Gen Y and makes comparisons to the previous generation, Generation X (Gen X). A demographic profile, including information sources, is compiled. Additionally, several proposals were developed based upon the literature regarding tourism information searches and decision-making for Gen X and Y. Key constructs were identified as part of the purchase decision process. They were analysed using primary research study data. Specifically, independent-samples t -tests were used to test the propositions. The analyses revealed that there were significant differences between generational cohorts regarding technology-based information sources, risk aversion and use of information sources. As a result, this study offers a synthesis of contingency factors affecting tourist decision-making. It provides both theoretical and managerial implications. Keywords: Generation X; generation Y; tourism decision-making; information search (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:20:y:2019:i:6:p:1372-1392 Access Statistics for this article More articles in Global Business Review from International Management Institute |
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