Technology Acceptance Model 3 in Understanding Employee’s Cloud Computing Technology

Esra Cengiz Tırpan and Hülya Bakırtaş

Global Business Review, 2024, vol. 25, issue 1, 117-136

Abstract: The aim of this study is to investigate the factors affecting cloud computing technology application by using technology acceptance model 3 (TAM3). The conceptual model was empirically analysed. While the experience of employees has no moderating effect on the relationship between subjective norm and perceived usefulness, the effect of perceived ease of use on perceived usefulness is moderated by experience. In other words, the higher the experience, the higher the effect of perceived ease of use on perceived usefulness. In addition, perceived ease of use, in terms of the perceived enjoyment and playfulness variables, has a mediating effect. Perceived usefulness and perceived ease of use in cloud computing have positive effect on behavioral intention. Research on cloud computing and technology acceptance model has overlooked the mediating and moderating effect of variables in TAM3, on which very little work has been done.

Keywords: Cloud computing; technology acceptance model 3; structural equation modeling; employee experience; behavioural intention; use behaviour (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:25:y:2024:i:1:p:117-136

DOI: 10.1177/0972150920957173

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