 Mobilizing B2B Electronic Marketplace: An Exploratory Study of Critical Success Factors among Indian Start-upsKanupriya Sethi, Baidyanath Biswas and Krishna Chandra Balodi Global Business Review, 2024, vol. 25, issue 6, 1423-1439 Abstract: Adoption of an electronic marketplace (EM) business model for business-to-business (B2B) transactions has increased over the years. In part, this evolution and adoption of B2B EMs can be explained by the Internet-enabled disintermediation of the existing value chains of businesses, followed by cybermediation. This study aims to understand the platform architecture design and governance-related factors and strategic choices that influence the success of B2B EM start-ups. We draw from the literature on the ‘Temple Framework’ and the classification of B2B EMs by transaction content, structure, and governance to identify these critical factors. Given that the literature is primarily based in the context of developed economies, the factors and choices identified from the review are empirically validated using three case studies in the Indian B2B context. Thus, this exploratory study aims to help founder managers of emerging-economy B2B EMs by providing a checklist to avoid common pitfalls. Keywords: Electronic marketplace; platform business; Temple Framework; India; startups; critical success factors (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:25:y:2024:i:6:p:1423-1439 DOI: 10.1177/09721509211005675 Access Statistics for this article More articles in Global Business Review from International Management Institute |
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