A Case of Family Business Strategy of Expansion

Anjali Tiwari, Radha R. Sharma and Tanuja Sharma

Global Business Review, 2025, vol. 26, issue 2, 303-317

Abstract: This case study follows the case of a small entrepreneur who faced many problems during the initial time of set-up. This work specifically mentions a few dilemmas, such as whether a family business or a partnership business is better, the role of trust in a start-up and the importance of the business partner when the start-up was started by a married couple, namely the dilemma of dual responsibility. This start-up was related to interior design business and was dealing with a wide range of products. Things were moving fine, but the dilemma started when Priya, one of the founders and a director of the company, became inactive and the other founder, Uday Upadhaya, was thinking of expanding the business.

Keywords: Small entrepreneur; family business; decision-making; dual responsibility (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:26:y:2025:i:2:p:303-317

DOI: 10.1177/0972150921989667

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