Marketing Control and Export Success: An Exploratory Study of Exporting Firms in the People's Republic of China

Gabriel Ogunmokun and Ling-yee Li
Additional contact information
Gabriel Ogunmokun: Department of Information Management and Marketing, University of Western Australia, Nedlands, Perth, Western Australia 6009, Research Centre for International Marketing and Exporting and the Editor of the Journal of International Marketing and Exporting
Ling-yee Li: Department of Management, City University of Hong Kong

Global Business Review, 2001, vol. 2, issue 2, 167-176

Abstract: This paper provides the results of an exploratory study that examined whether there are significant differ ences between the levels of strategic marketing-mix control practised by exporting firms when they were successful in their export ventures versus when they were unsuccessful. The study found that export success is significantly related to the extent to which the home office managers control marketing-mix activities in their foreign export markets.

Date: 2001
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/097215090100200202 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:2:y:2001:i:2:p:167-176

DOI: 10.1177/097215090100200202

Access Statistics for this article

More articles in Global Business Review from International Management Institute
Bibliographic data for series maintained by SAGE Publications ().