Book Reviews: Y.L.R. Moorthy, Brand Management: The Indian Context. New Delhi: Vikas Publish ing House Pvt. Ltd., 1999 (reprint 2001), 171 pp., Rs 350 (Hb)

J.D. Singh
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J.D. Singh: International Management Institute New Delhi

Global Business Review, 2001, vol. 2, issue 2, 318-320

Date: 2001
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DOI: 10.1177/097215090100200215

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