Book Reviews: Kenneth B. Kahn, New Product Planning, New Delhi: Response Books, 2001, 254 pp., Rs 450 (Hb), Rs 250 (Pb)

M.M. Anand
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M.M. Anand: International Management Institute New Delhi

Global Business Review, 2001, vol. 2, issue 2, 320-321

Date: 2001
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DOI: 10.1177/097215090100200216

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