Entrepreneurial Strategy: The Case of Jammu and Kashmir

Vipin Gupta, Neelu Rohmetra and Dinesh Sharma
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Vipin Gupta: Fordham University, USA
Neelu Rohmetra: Jammu University, India
Dinesh Sharma: Jammu University, India

Global Business Review, 2002, vol. 3, issue 1, 123-138

Abstract: Effective entrepreneurship in emerging markets is a strategic process, and strategic management in emerging markets can hardly succeed without entrepreneurial orientation. Therefore, integrating the entrepreneurship and the strategic perspectives, we develop a construct of entrepreneurial strategy. Using managerial data from Jammu—an emerging market within India—the reliability of the construct is established. The construct provides a sound characterization of the relationship between contextual conditions and the opportunities for the entrepreneurial strategy in the sample.

Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:3:y:2002:i:1:p:123-138

DOI: 10.1177/097215090200300108

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