Indian Cricketers Encounter Ambush Marketing 2002

S. Balasubramanian, Barjibnder Singh and Alagu Singaram
Additional contact information
S. Balasubramanian: International Business and Strategy, International Management Institute, New Delhi
Barjibnder Singh: IMI
Alagu Singaram: IMI

Global Business Review, 2003, vol. 4, issue 1, 201-211

Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:4:y:2003:i:1:p:201-211

DOI: 10.1177/097215090300400121

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