Book Reviews: Jagdeep Kapoor, 18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building. New Delhi: Response Books (a division of Sage Publications), 2003, 134 pp., Rs 160 (Pb)

S. Balasubramanian
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S. Balasubramanian: International Management Institute New Delhi

Global Business Review, 2004, vol. 5, issue 1, 130-131

Date: 2004
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DOI: 10.1177/097215090400500109

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