Perception Study of Cyber Café Users

Deepak Chawla and Ramesh Behl
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Deepak Chawla: Deepak Chawla is Professor and Dean with International Management Institute, New Delhi.
Ramesh Behl: Ramesh Behl is Professor with International Management Institute, New Delhi.

Global Business Review, 2006, vol. 7, issue 1, 17-41

Abstract: The main objective of this article is to study the perception of the users of cyber cafés and to understand the important factors required to manage the cafés better in a competing environment. This was pursued by interviewing 414 users, in cyber cafés spread over different parts of Delhi. The respondents were chosen in so as to represent both the working and non-working class; those using the cyber cafés in the morning, after-noon, evening and night and belonging to different age groups, sex and education level. The information needed for designing the questionnaire was identified through exploratory research by conducting informal interviews and two focus group discussions of the users. The data was analyzed through the examination of frequency distributions, by conducting a factor analysis and using the chi-square test. Ten factors of perceptions were identified. The study indicated that value added services, state of art technology, effective utilization of time during waiting hours and data production facilities were the most important factors. The article concludes by providing recommendations to cyber café owners.

Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:7:y:2006:i:1:p:17-41

DOI: 10.1177/097215090500700102

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