A New Marketing Strategy for E-Commerce

Khalid W. Alrawi, Hamid R. Ekbia and Khalifa H. Jaber
Additional contact information
Khalid W. Alrawi: Khalid W. Alrawi, Al-Ain University of Science and Technology, Al-Ain, PO Box: 64141, United Arab Emirates. E-mail: Kalrawi47@hotmail.com
Hamid R. Ekbia: Hamid R. Ekbia, Al-Ain University of Science and Technology, Al-Ain, PO Box: 64141, United Arab Emirates. E-Mail: hekbia@indiana.edu
Khalifa H. Jaber: Khalifa H. Jaber, Al-Ain University of Science and Technology, Al-Ain, PO Box: 64141, United Arab Emirates. E-mail: Khalifajaber@hotmail.com

Global Business Review, 2008, vol. 9, issue 2, 273-286

Abstract: The purpose of this exploratory study is to address e-commerce issues, such as marketing and logistical problems, and create viable recommendations for the Gulf environments based on the views of managers of industrial firms registered in the Abu Dhabi Chamber of Commerce in the United Arab Emirates. The issues that e-commerce faces will be examined through the marketing mix. It is believed that the four concepts of the marketing mix (product, place, price, and promotion) play an equally critical part in the success of e-commerce. Therefore, concentrating on these concepts will prove to be of utmost importance to an e-commerce provider for the Gulf firms. To date, despite the fact that e-commerce is likely to have far-reaching implications for international marketing, only a handful of studies have explored marketing and e-commerce in the Gulf region in an international context. This study shows that there is a great potential for e-commerce in the Gulf region in particular.

Date: 2008
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/097215090800900207 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:9:y:2008:i:2:p:273-286

DOI: 10.1177/097215090800900207

Access Statistics for this article

More articles in Global Business Review from International Management Institute
Bibliographic data for series maintained by SAGE Publications ().