Decision Intelligence: Creating a Fit between Intelligence Requirements and Intelligence Processing Capacities

Roger Moser, Srinath Rengarajan and Gopalakrishnan Narayanamurthy

IIM Kozhikode Society & Management Review, 2021, vol. 10, issue 2, 160-177

Abstract: Dynamic business environments throw up many challenges for senior executives. To make strategic decisions in such environments, it is crucial for them to find the right fit between the intelligence required for decisions, and how their companies gather and process intelligence. This paper conceptualizes a ‘ Decision Intelligence ’ framework for achieving such a fit. The four major elements constituting the framework place the emphasis explicitly on senior executives adopting the right decision context, tailoring appropriate decision-making frameworks, innovating the access to diverse sources of intelligence and implementing the decisions proficiently. These elements are illustrated and elucidated by drawing on multiple firm experiences from automotive, agritech, pharma, banking and farming sectors. The paper concludes with a discussion on the major implications on intelligence processing capacity challenges of companies, and what this implies for management education and strategy research.

Keywords: Strategic analysis; decision-making; dynamic environments; intelligence requirements; intelligence processing capacity; information processing fit (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:iimkoz:v:10:y:2021:i:2:p:160-177

DOI: 10.1177/22779752211017386

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