Analyzing Social Media Research: A Data Quality and Research Reproducibility Perspective

Amit K. Srivastava and Rajhans Mishra

IIM Kozhikode Society & Management Review, 2023, vol. 12, issue 1, 39-49

Abstract: Social media platforms have become very popular these days among individuals and organizations. On the one hand, organizations use social media as a potential tool to create awareness of their products among consumers, and on the other hand, social media data is useful to predict the national crisis, election polls, stock prediction, etc. However, nowadays, a debate is going on about the quality of data generated on social media platforms, whether it is relevant for prediction and generalization. The article discusses the relevance and quality of data obtained from social media in the context of research and development. Social media data quality issues may impact the generalizability and reproducibility of the results of the study. The paper explores possible reasons for quality issues in the data generated over social media platforms along with the suggestive measures to minimize them using the proposed social media data quality framework.

Keywords: Social media; data quality; research reproducibility; research generalizability (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:sae:iimkoz:v:12:y:2023:i:1:p:39-49

DOI: 10.1177/22779752211011810

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