Enlightened Participation: SME Perspectives about Net Zero on Social Media Using the Action Case Approach

Mariann Hardey, Wasim Ahmed, Alex Fenton and Chris Koral

IIM Kozhikode Society & Management Review, 2025, vol. 14, issue 2, 166-179

Abstract: Aims/Objectives: This study aims to examine a linked future for a Net Zero global economy. Such a future is examined through network-driven change and informed by co-action and shared business management practices. Methodology used in the study: We employ an action case (AC) approach to understand the impact of national and worldwide Net Zero policy for small and medium-sized enterprises (SMEs). We drew upon a qualitative survey with SMEs alongside a social network analysis (SNA) of Twitter data. Findings: We discovered a substantial predictive effect of policy support in the SME social media material regarding Net Zero attitudes. Our findings indicate that reinforcing messages on policy support and assisting enterprises in adopting the new objectives may considerably enhance Net Zero accountability and serve as the foundation for an intervention strategy in policy-focused programmes for SMEs.

Keywords: Net Zero; carbon neutral; Twitter; SME; action research (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:sae:iimkoz:v:14:y:2025:i:2:p:166-179

DOI: 10.1177/22779752231166521

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