Book review: Rachel Lawes, Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

Thejas C Nair

IIM Kozhikode Society & Management Review, 2025, vol. 14, issue 2, 255-256

Abstract: Rachel Lawes, Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits , London: Kogan Page, 2020. 280 pp., £95.00 (Hardcover). ISBN: 978-1789662078.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:sae:iimkoz:v:14:y:2025:i:2:p:255-256

DOI: 10.1177/22779752241297226

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