Book Review: J.A. Quelch and K. Jocz, Greater Good: How Marketing Makes for Better Democracy

Teidorlang Lyngdoh
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Teidorlang Lyngdoh: FPM 06/08-Marketing, Indian Institute of Management Kozhikode

IIM Kozhikode Society & Management Review, 2015, vol. 4, issue 1, 73-75

Abstract: J.A. Quelch and K. Jocz, Greater Good: How Marketing Makes for Better Democracy , 2007, Boston, MA: Harvard Business School Press, 331 pp.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:sae:iimkoz:v:4:y:2015:i:1:p:73-75

DOI: 10.1177/2277975215587807

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