Book review: M. Tungate, 2008, Branded Male: Marketing to Men

Aravind R.
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Aravind R.: Doctoral Candidate in Marketing Indian Institute of Management Kozhikode. Kerala, India

IIM Kozhikode Society & Management Review, 2018, vol. 7, issue 2, 194-195

Abstract: M. Tungate, 2008, Branded Male: Marketing to Men . New Delhi: Kogan Page Publishers. 228 pp., ₹395. ISBN: 978-5-9614-1229-1.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:sae:iimkoz:v:7:y:2018:i:2:p:194-195

DOI: 10.1177/2277975218767566

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