Book review: S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World

Krishnan Jeesha
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Krishnan Jeesha: Doctoral Scholar (Marketing), Indian Institute of Management Kozhikode. Kerala, India

IIM Kozhikode Society & Management Review, 2018, vol. 7, issue 2, 195-197

Abstract: S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World , 2016, Palgrave Macmillan, 141 pp., €57,19, ISBN: 978-3-319-41518-5 (Hardcover). ISBN: 978-3-319-41519-2 (eBook).

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:sae:iimkoz:v:7:y:2018:i:2:p:195-197

DOI: 10.1177/2277975218769507

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