Book review: Kyle Gray, The Story Engine: An Entrepreneur’s Guide to Content Strategy and Brand Storytelling without Spending All Day Writing

Dr Shailey Singh
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Dr Shailey Singh: Assistant Professor, Apeejay Institute of Management Technical Campus, Jalandhar, Punjab, India

IIM Kozhikode Society & Management Review, 2019, vol. 8, issue 2, 190-192

Abstract: Kyle Gray, The Story Engine: An Entrepreneur’s Guide to Content Strategy and Brand Storytelling without Spending All Day Writing . Fresno, CA: CreateSpace Independent Publishing Platform, 2017, 254 pp. ISBN-13: 978–1546424581, ISBN-10:15642458X.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:sae:iimkoz:v:8:y:2019:i:2:p:190-192

DOI: 10.1177/2277975218784812

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