Understanding the Impact of COVID-19 on Indian Wedding Industry

Waseem Khan and Mohd Imran Siddiquei

Indian Journal of Human Development, 2022, vol. 16, issue 2, 396-402

Abstract: The study aims to examine the impact of COVID-19 on the wedding industry. The nation-wide lockdown has negatively impacted majority of the sectors in the economy, However, the labour-intensive services sector was hit severely, and the wedding industry is one of them. The fear of spreading COVID-19 along with the government restrictions on the number of guests in wedding ceremonies have been the major factors. This led to a severe slowdown in the wedding industry. On an average, 1,000 people gather in urban and 800 people at a rural wedding. Guest restriction to 50 led to a decline value of the business by more than 90%, which ultimately created unemployment issues for the labour working in this sector. In the conclusion, the study suggested some future implications and directions for the wedding industry.

Keywords: COVID-19; wedding industry; lockdown; India; weddings (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/09737030221123179 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:inddev:v:16:y:2022:i:2:p:396-402

DOI: 10.1177/09737030221123179

Access Statistics for this article

More articles in Indian Journal of Human Development
Bibliographic data for series maintained by SAGE Publications ().