Book review: Douglas E. Haynes, The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality

Carol Upadhya

The Indian Economic & Social History Review, 2024, vol. 61, issue 4, 551-553

Abstract: Douglas E. Haynes, The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality (New York: Bloomsbury, 2022), 328 pp.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:sae:indeco:v:61:y:2024:i:4:p:551-553

DOI: 10.1177/00194646241281280

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