An Examination of Innovation Capabilities and Corporate Reputation in Banking Sector

Jalal Rajeh Hanaysha

Jindal Journal of Business Research, 2021, vol. 10, issue 2, 199-213

Abstract: The aim of this study was to investigate the effect of innovation capabilities on corporate reputation in banking sector. A quantitative method was used for collecting the data and fulfilling the stated objective. Specifically, the data were collected from 188 employees in banking sector in the United Arab Emirates. The analysis for the collected data was conducted using the partial least square-structural equation modelling (PLS-SEM) approach. The findings indicated that product innovation as well as service innovation have significant positive impacts on corporate reputation. The results also confirmed that process innovation has a positive effect on corporate reputation. Finally, the outcomes verified that marketing innovation has a significant impact on corporate reputation. The results confirm the significance of innovation capabilities in enabling business practitioners in the banking sector to improve their businesses reputations and thrive in today’s dynamic market environment.

Keywords: Corporate reputation; product innovation; process innovation; service innovation; marketing innovation (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:sae:jjlobr:v:10:y:2021:i:2:p:199-213

DOI: 10.1177/22786821211045197

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