Corporate Social Responsibility and Sustainability of Corporate Performance

Kanika Dhingra

Jindal Journal of Business Research, 2023, vol. 12, issue 1, 19-29

Abstract: A firm has a prospect to surge its assistance for the social order in an interchange of improved repute and development in industry, which finally hints at sturdy fiscal functioning and high productivity. Corporate sustainability is resultant from the perception of sustainable development. It fundamentally mentions toward the part, which corporations can show in gathering the schema of sustainable expansion and necessitates a steady line to financial development, societal evolution, and ecological stewardship. Corporate Social Responsibility (CSR) in India emphasizes on anything that ended with returns after they are completed. On the other side, sustainability concerns factoring the societal and ecological influences of directing industry, that is, how revenues are created. Henceforth, ample of the Indian exercise of CSR occurs as a significant constituent of sustainability or accountable industry, which is a greater clue, a statistic obvious from numerous sustainability contexts. The readings on the relationship between CSR and Sustainability by means of monetary functioning include fundamentally two types. The first practices procedure of studying the events to measure the short-run monetary effect (abnormal returns) when organizations involve in their publicly accountable or negligent deeds. The second observes the association among the certain degree of corporate social functioning and variables of long-term financial functioning by using accounting or financial measures of profitability. The objectives of the report are to analyse the impression of CSR proposals of a company on its financial performance, its net profit, and total resources (assets). The data study is done with Statistical Package for the Social Sciences (SPSS) software and statistical tools such as correlation and regression are used. The correlation coefficient (a value between −1 and +1) states how sturdily two variables are associated with each other. The regression analysis is a statistical procedure used to estimate the consequences of independent variables on a particular dependent variable. After the analysis, it can be concluded that the CSR is positively correlated with the firm’s PAT (profit after tax) and firm’s total resources (assets) and since the significance value is less than 5% in both the cases of regression (CSR with PAT; PAT and CSR with total assets), therefore it is concluded that CSR acts as a major factor and certain additional factors are also answerable for the transformations in the PAT: profit after tax and total assets of the company.

Keywords: Corporate Social Responsibility; business; sustainability; profit after tax (PAT); stakeholders (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:sae:jjlobr:v:12:y:2023:i:1:p:19-29

DOI: 10.1177/22786821231161416

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