Cultural Changes and Challenges in the Era of Globalization

Biswajit Ghosh
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Biswajit Ghosh: The University of Burdwan, West Bengal, India

Journal of Developing Societies, 2011, vol. 27, issue 2, 153-175

Abstract: Contemporary globalization has produced many changes in our economy, society, culture, and politics. To many, the quality of resilience that Indian culture had shown earlier is slowly diminishing now. But, this article argues that globalization is not a unidirectional process and there are several contrary trajectories, which have generated opposite reactions. Hence, along with homogenization of certain aspects of Indian culture, globalization has also helped in accelerating the growth of self-consciousness and cultural identities. The growing disparities among different segments of Indian population and the resultant unevenness in the spread of a global culture also proliferates diversity. As a corollary, several aspects of our custom and tradition continue to exist side by side as there is both adoption and rejection. The process of globalization is, therefore, much broader, complex, and multifaceted. The challenge today for us is to recognize and respect plurality and multiplicity as a better model of globalized social life.

Keywords: cultural globalization; homogenization; pluralization; consumerism; mass media and new technology; disparity (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:sae:jodeso:v:27:y:2011:i:2:p:153-175

DOI: 10.1177/0169796X1102700203

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