EconPapers    
Economics at your fingertips  
 

The Anti-Coca-Cola Movement in Plachimada, Kerala

Rajesh K. P.
Additional contact information
Rajesh K. P.: Tata Institute of Social Sciences, Hyderabad, Telangana

Journal of Developing Societies, 2019, vol. 35, issue 4, 437-457

Abstract: This study focuses on the post-1990s Anti-Coca-Cola movement that emerged in the village of Plachimada, which is located in the Perumatty panchayat in the state of Kerala, India. Taking the larger neoliberal context into account, this article examines how the advent of global capital destructed the “local,†and the ways in which it has been reconfigured, giving rise to the Anti-Coca-Cola movement. Various conceptions of the “local†have been constructed within the movement and they have been examined using discourse analysis. This article argues that the “local†is not a pre-given concept; rather, it can be used in an antagonistic as well as collaborative manner with the “global.â€

Keywords: adivasis; discourse; global capitalism; critical locality (search for similar items in EconPapers)
Date: 2019
References: View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/0169796X19873208 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:jodeso:v:35:y:2019:i:4:p:437-457

DOI: 10.1177/0169796X19873208

Access Statistics for this article

More articles in Journal of Developing Societies
Bibliographic data for series maintained by SAGE Publications ().

 
Page updated 2020-09-26
Handle: RePEc:sae:jodeso:v:35:y:2019:i:4:p:437-457