Reputation and Trust Within the Fair Trade Movement in Brazil
Riccardo Da Re,
Fabio Maria Santucci and
Bianca Maria Torquati
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Riccardo Da Re: Department of Land, Environment, Agriculture and Forestry, University of Padova, Viale dellâ€™UniversitÃ 16, Legnaro (PD)
Sergio Pedini: Istituto Federal do Sul de Minas Gerais, PoÃ§os das Caldas, MG
Fabio Maria Santucci: UnitÃ di Economia Applicata, Dipartimento di Scienze Agrarie, Alimentari e Ambientali, Borgo XX Giugno 74, UniversitÃ degli Studi, Perugia
Bianca Maria Torquati: UnitÃ di Economia Applicata, Dipartimento di Scienze Agrarie, Alimentari e Ambientali, Borgo XX Giugno 74, UniversitÃ degli Studi, Perugia
Journal of Developing Societies, 2020, vol. 36, issue 4, 439-452
This article illustrates the trust relationships among the members of the Brazilian Association of Fairtrade Farmers Organizations (BRFair), which is a second-level network of coffee-producing cooperatives. Representatives of 19 cooperatives were interviewed in 2018 to verify their opinions about the other associations regarding several aspects. Through software specific for social network analysis, the direction and level of trust among the various cooperatives were measured. One cooperative is recognized as the most active and trustworthy, while the other ones are followers and perform peripheric roles. Several improvements are possible, including improvement in the performance of this second-level network and strengthening of its bargaining role with the other actors of the value chain.
Keywords: Coffee; social network analysis; farmersâ€™ organizations; organic farming (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:sae:jodeso:v:36:y:2020:i:4:p:439-452
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