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Reputation and Trust Within the Fair Trade Movement in Brazil

Riccardo Da Re, Sergio Pedini, Fabio Maria Santucci and Bianca Maria Torquati
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Riccardo Da Re: Department of Land, Environment, Agriculture and Forestry, University of Padova, Viale dell’Università 16, Legnaro (PD)
Sergio Pedini: Istituto Federal do Sul de Minas Gerais, Poços das Caldas, MG
Fabio Maria Santucci: Unità di Economia Applicata, Dipartimento di Scienze Agrarie, Alimentari e Ambientali, Borgo XX Giugno 74, Università degli Studi, Perugia
Bianca Maria Torquati: Unità di Economia Applicata, Dipartimento di Scienze Agrarie, Alimentari e Ambientali, Borgo XX Giugno 74, Università degli Studi, Perugia

Journal of Developing Societies, 2020, vol. 36, issue 4, 439-452

Abstract: This article illustrates the trust relationships among the members of the Brazilian Association of Fairtrade Farmers Organizations (BRFair), which is a second-level network of coffee-producing cooperatives. Representatives of 19 cooperatives were interviewed in 2018 to verify their opinions about the other associations regarding several aspects. Through software specific for social network analysis, the direction and level of trust among the various cooperatives were measured. One cooperative is recognized as the most active and trustworthy, while the other ones are followers and perform peripheric roles. Several improvements are possible, including improvement in the performance of this second-level network and strengthening of its bargaining role with the other actors of the value chain.

Keywords: Coffee; social network analysis; farmers’ organizations; organic farming (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:sae:jodeso:v:36:y:2020:i:4:p:439-452

DOI: 10.1177/0169796X20970345

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