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Book Reviews: Pingali Venugopal, Marketing Channel Management: A Customer Centric Approach, New Delhi: Response Books, 2001, 188 pp

Neeraj Sharma
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Neeraj Sharma: Entrepreneurship Development Institute of India Ahmedabad

Journal of Entrepreneurship and Innovation in Emerging Economies, 2002, vol. 11, issue 1, 108-110

Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:sae:jouent:v:11:y:2002:i:1:p:108-110

DOI: 10.1177/097135570201100110

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