Book Review: Understanding the Consumer
Mankal Sriram
Journal of Entrepreneurship and Innovation in Emerging Economies, 2004, vol. 13, issue 2, 207-209
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:sae:jouent:v:13:y:2004:i:2:p:207-209
DOI: 10.1177/097135570401300206
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