Book Review: The Little Book of Big Customer Satisfaction Measurement

P. Ganesh
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P. Ganesh: Associate Senior Faculty, Entrepreneurship Development Institute of India, Ahmedabad, India

Journal of Entrepreneurship and Innovation in Emerging Economies, 2013, vol. 22, issue 2, 248-250

Abstract: Ajit Rao and Subhash Chandra, The Little Book of Big Customer Satisfaction Measurement , New Delhi: Sage Publications, 2012, 164 pp.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:sae:jouent:v:22:y:2013:i:2:p:248-250

DOI: 10.1177/0971355713490844

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