Book Review: Kenneth E. Clow and Donald Baack (Eds), Cases in Marketing Management

P. Ganesh
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P. Ganesh: Associate Senior Faculty, Entrepreneurship Development Institute of India, Gandhinagar, Gujarat, India

Journal of Entrepreneurship and Innovation in Emerging Economies, 2015, vol. 24, issue 1, 89-90

Abstract: Kenneth E. Clow and Donald Baack (Eds), Cases in Marketing Management , New Delhi: SAGE-Ivey Publication, 2012, 523 pp.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:sae:jouent:v:24:y:2015:i:1:p:89-90

DOI: 10.1177/0971355714560053

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